Wyre district

This summary offers a snapshot of some of the most important economic, social and environmental factors in Wyre district with links through to the source information, plus a 'State of Wyre' report produced by Wyre Council. The information has been allocated to one of seven themes:

  1. Children and Young People
  2. People and Communities
  3. Economic Development
  4. Community Safety
  5. Environment and Transport
  6. Health and Wellbeing
  7. Older People

Introduction

Wyre is an authority that covers 283 square kilometres, has 24 wards following a recent boundary review, while there are still National Online Manpower Information System (NOMIS) profiles for the 26 wards which existed at the time of the 2011 Census. The number of people per km² is similar to the county and national averages. From an historic point of view there have been dramatic changes. 

  1. Children and Young People

Each of the 12 district authorities in the county council area has a Local Children's Trust Partnership. The trusts have identified district priorities, and the 'what's happening in your area' section links to detailed outcomes for children and young people reports (CYP profiles) for each authority. There is also a performance dashboard for Wyre, with a wide range of indicators covering the themes of feeling safe, doing well, being happy and being healthy.

The county council has overseen the development of children's centres in the authority.

Key stage 4 covers the two years of school education that incorporates GCSEs in maintained schools. A new secondary school GCSE accountability system was implemented in 2016, in which 'Attainment 8' measures achievement in maths and English plus other subjects with less weighting. The average score for 2015/16 was 49.5 in Wyre district. This was just below the average for the Lancashire County Council area of 49.7.

The Department for Education achievement and attainment tables have more information on achievement at other levels. 

The county council's Lancashire schools website lists schools in Wyre district. Fleetwood is also home to the highly regarded independent Rossall School. Ofsted inspection reports are a useful source of local information.

Located in the authority is the specialist Fleetwood Nautical Campus and also Myerscough College a centre of excellence for land-based courses such as agriculture and horticulture.

The county council's Young People's Service website has an activity and organisations search facility that lists a wide range of options for young people in each 12 districts within the county council area.

Business Intelligence and Public Health analysts at Lancashire County Council have produced Child health profiles for medium tier areas of which there are three in Wyre, they are Fleetwood, Thornton Cleveleys and Wyre Rural.

  1. People and Communities

The population of Wyre was estimated at 110,261 in 2016. 

Local authority live births and deaths graphs are available that track changes in births and deaths since the 1980s for each authority in Lancashire. The graph for Wyre shows that the number of deaths has, over the long-term, consistently been higher than live births in the authority with little change in either value. 

It is estimated that between 2014 and 2039 the population of Wyre will increase by 6.4%, which is above the 4.4% predicted for the Lancashire-14 area, but below the England figure of 16.5%. The number of households is projected to grow by 12.7% between 2014 and 2039, which is greater than the Lancashire-14 percentage rise (10.4%), but below the predicted increase for England (23.1%).

A mosaic profile of local households classifies Lancashire residents by 15 main groups. Country living and senior security are the dominant groups in large areas of Wyre. 

The median house prices to earnings in the authority is higher than a number of other Lancashire authorities. 

Wyre has around 51,200 dwellings, 92.5% are owner occupied or private rented. On the whole, larger proportions of its housing stock are in the higher council tax bands in comparison to the county average and a low proportion in tax band A.

A total of 9.8% of Wyre households were in fuel poverty in 2015, which was below the England average of 11.0%. The main factors that determine this are the energy efficiency status of the property, the cost of energy, and household income.

The 2015 Indices of Multiple Deprivation revealed that Wyre was ranked the 167th most deprived authority out of 326 district and unitary authorities in England, when measured by the rank of average rank.  

The national lottery funding results for Wyre are updated on a regular basis.

  1. Economic Development

Gross value added is an indicator of economic activity within an area, and figures are now available for the north Lancashire area that includes both Wyre and Lancaster districts. In 2014, the two districts generated a gross value added figure that was just 62.7% of the UK average. This was also well below the 76.4% average for the Lancashire-14 area. In contrast,  the gross disposable household results for 2013, revealed that the Wyre and Lancaster area had a per head of population figures that was 89.2% of the UK average. This was highest out of the six sub-localities within the Lancashire-14 area. Together, Wyre and Lancaster districts do not form a significant locality of wealth generation through industrial and commercial activity, but the area exists within a much wider economic context. Many residents have average income levels generated from earnings, investments and welfare benefits (including pensions) that compare favourably with other localities in Lancashire. 

The 2014 count of employees and working owners in Wyre stood at 31,200. The authority saw a very large reduction in employment between 2009 and 2014 (-9.7%) that was well in excess of the county and national averages. The structure of the local economy means that Wyre has a very low job-density rate.

Our extensive employment records allow us to monitor the changes to employee numbers from 1929 onwards. We have published separate graphs for each of the 14 Lancashire local authorities that reveal changes in total employee numbers and the shift from manufacturing to service sector employment. Methodological changes, and assumptions for missing years, reduce the accuracy of the graphs, but they do give a useful broad indication of changes over time. The graph for Wyre is displayed below and reveals the long-term trend of rising employment in the authority. 

In 2017 there are 4,215 active enterprises in Wyre.  

In November 2015, the government announced the creation of the Hillhouse Enterprise Zone.

The present rules for the amount of European funding an area is entitled cover the period from 2014 to 2020. Assisted areas are those places where regional aid can be offered to undertakings, typically businesses, under state aid rules. In May 2014, it was confirmed that Wyre has six wards with assisted area status. Please see the assisted areas map facility to identify specific wards.  

In the service sector, the Ministry of Defence has a number of civilian workers in the authority. The NHS Pensions is also an important local employer as is the Service Personnel and Veterans Agency at Norcross. 

There are strong commuting flows between the three Fylde Coast authorities, of Fylde, Wyre and Blackpool. The area also shows strengthening links with central Lancashire, with Preston in particular attracting workers from Fylde and Wyre. 

Average weekly earnings in Wyre in 2016 were low when measured by place of residence, and were the third lowest in Lancashire when measured by place of work. The authority does however record positive benefits from net commuter flows. 

The survey of personal incomes by HM Revenue and customs broadly includes all individuals whose income is higher than the prevailing personal tax allowance and who are therefore liable to tax. The median results are the middle value that best reflects typical income and they show a result for Wyre that is well below the Lancashire-12 average. 

The authority does not have an excessive number of employment and support allowance claimants The housing benefit article indicates the number of local recipients and the effects of the spare room subsidy withdrawal. 

  1. Community Safety

The recorded crime article reveals that Wyre has a crime rate that is well below the average for the Lancashire-14 area. 

For details on community safety in your neighbourhood, please enter your postcode into Safer Lancashire

Alcohol is known to contribute to offending behaviour, particularly violence, anti-social behaviour and criminal damage. Residents in the authority are significantly better than or no different from the national average for the majority of alcohol related indicators, according to the LAPE (Local Alcohol Profiles for England).

The latest 2016 figure for the number of people killed or seriously injured in road traffic collisions in Wyre was 52.

  1. Environment and Transport

Transport has a key role to play in realising the economic potential of an area by unlocking key locations, such as the existing and new locations referred to in the economy section.  Using sustainable transport modes can significantly improve employment opportunities and life chances. In urban areas the reliance on the car presents problems of traffic congestion and reduced air quality. There is generally good air quality across a large part of the authority but a couple of noticeable points with higher emissions of the three air pollutants we document are amongst the chemical works on the Wyre estuary and at Calder Vale, where the old Lappet Mill continues operation.

The Department for Transport website has an interactive map that lists the traffic flows at hundreds of sites across all of the Lancashire County Council area.   

The 11-mile tram link from south Blackpool (Starr Gate) to Fleetwood reopened in April 2012 after being closed for a major upgrade. The large-scale investment represents a major transport improvement for visitors and residents along the Fylde Coast. The tram system passes through Cleveleys and terminates at Fleetwood. Passenger numbers were over recent years adversely affected by the economic downturn and closures for upgrades, but the new investment led to significant passenger number increases from the 2012/13 financial year onwards.   

The district has only one railway station, Poulton-le-Fylde, which is primarily served by Northern

The Poulton and Wyre Railway Society has a base at the former Thornton-Cleveleys station on the closed railway line between Poulton-le-Fylde and Fleetwood.

Fleetwood Marina is a member of the Trans-Europe network of marinas. As such, it offers reciprocal visitor discounts to members who cruise between the wide network of international marine destinations. 

Green belts have been an enduring element of national planning policy. They check the unrestricted sprawl of large built-up areas; prevent neighbouring towns from merging into one another; assist in safeguarding the countryside, preserve the character of historic towns and encourage the recycling of derelict and other urban land. Wyre has a very small percentage of its land (2.7%) designated as green belt

Maps are available that reveal the various rural-urban definitions across Lancashire down to the very small census output area level.

The National Biodiversity Network Gateway acts as a “data warehouse” for biodiversity information, which can be quickly and easily accessed to understand the distribution of particular species in the UK. Much of the local data is supplied by the Lancashire Environment Record Network (LERN), which is hosted by Lancashire County Council. An interactive map on this site shows the extent of the Environmental Record Centre coverage, including the LERN area, and when adding a species using the 'Add to Map' control, records of their sightings are displayed.

The Duchy of Lancaster is a unique portfolio of land, property and assets held in trust for the Sovereign in His or Her role as Duke of Lancaster. Lands and properties are administered in five separate units known as Surveys. The Lancashire Survey consists of a selection of agricultural estates located between Preston and Lancaster, thereby comprising a significant amount of rural land in Wyre district.

The Environment Agency samples bathing water quality between May and September to assess performance, and there are overall yearly results for beaches at Fleetwood and Cleveleys.  

Lancashire County Council supports a various projects in district authorities via a range of grants and funding options. The county council's environment directorate produces district commissioning plans, and regularly updated district-level dashboards that comment on performance across a range of transport, environmental and other issues. 

Carbon dioxide is the principal greenhouse gas believed to be contributing to global warming. Total carbon dioxide emissions in the authority, when measured by tonnes per resident, are the same as the national average.  

The household waste reuse, recycling and composting rates have in general been improving over the years as sharp increases in Landfill Tax have made the traditional form of landfill disposal much more expensive. In 2015/16 the rate for Wyre was an impressive 51.4%. This was the 2nd highest percentage among the 14 Lancashire authorities.

  1. Health and Wellbeing

Figures for life expectancy at birth reveal that Wyre had male and female averages that were usually below the national figures, but appear to be converging. The following graph reveals life expectancy changes in the authority, and for England, by three-year time periods from 1991-93 onwards. 

Life expectancy at birth, Wyre graph

The Wyre Health Profile, published by Public Health England, reveals the health of people in the area is mixed compared to the England average. 

The 2015 health behaviours summary report (PDF 449 KB) and lifestyle survey findings (PDF 843 KB) for Wyre provide further details on lifestyle behaviours such as smoking, drinking, substance use, physical activity, nutrition, excess weight and wellbeing.

From April 2013 Clinical Commissioning Groups (CCGs) became responsible for planning and buying healthcare services for local areas. Wyre district is covered by two CCGs, Fylde and Wyre and Morecambe Bay

The Blackpool Teaching Hospitals NHS Foundation Trust provides important care facilities in the general locality, including some outpatient treatments from Fleetwood Hospital.

The Sport England website contains local sport profiles for each local authority in England.

The local government association has produced 'housing, health and wellbeing profiles' for each local authority across the country. The figures go down to the ward level, and the Wyre profile has results from the census, the index of multiple deprivation and other data sources.

Public Health England has produced hypertension (high blood pressure) profiles for each clinical commissioning group and some local authorities in England. Until all of the district profiles are available, we have linked to the most appropriate CCG profiles. In this case NHS Fylde and Wyre CCG and the former NHS Lancashire North CCG.

  1. Older People

It has been well documented over recent years that people are living longer and that the older age-groups will record some dramatic increases over future years, with associated financial implications and demand for health and social care services. By 2039, the population aged 65 or over in Wyre is projected to reach 40,000, the largest number of any Lancashire authority. 

State pension caseload numbers also reflect this large elderly population. Areas around Knott-end-on-Sea and to the north of Garstang have particularly high proportions of older residents. Pension Credit is for pensioners at the lower end of the income scale and the caseload in the authority is relatively high reflecting both the high number of older people in Wyre and deprivation concentrated in some areas. 

Attendance allowance provides financial help to people aged 65 or over who are physically or mentally disabled.

Life expectancy as mentioned earlier is increasing but there is no guarantee that the extra years of life will necessarily equate to extra years of healthy life expectancy. However, it is not a foregone conclusion that "extra" years of life expectancy should necessarily lead to additional years with ill health or disability. More suitable community services to enable independent living and more effective practice of preventive lifestyles and medicine has the potential to lengthen disability-free life expectancy, particularly in the case of the prevention and treatment of non-fatal but disabling diseases.

The Lancashire Care Homes Association is an organisation that represents care providers across the broader Lancashire area. The website lists a large number of care and nursing homes, along with domiciliary care agencies in the area. The details are listed to by major urban localities across the county.

Page updated 17 November 2017