Eat them to defeat them

Monday 28th February 2022 sees the return of Veg Power's Eat Them to Defeat Them campaign in a bid to get more children eating veggies!

In 2021, the award-winning Eat Them to Defeat Them campaign reached 467,518 children in 1,828 primary schools. 84% of schools reported that their children ate more vegetables, 66% noticed a reduction in waste and 93% asked to return again for 2022.

Each week, a different vegetable will be the focus. The schedule is as follows:

  • W/C 28th February – Carrots
  • W/C 7th March – Peppers
  • W/C 14th March – Broccoli
  • W/C 21st March – Tomatoes
  • W/C 28th March – Peas

The aim of the campaign is to encourage children to eat their vegetables by "defeating them" with the aim that they want to continue eating them both at school and at home.

We have contacted all of our schools to ask for their support in this campaign. There is a whole bunch of free resources available online at Veg Power.