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E-cigs Law change campaign


E-cigarettes and the law

From 1st October 2015, young people under the age of 18 will be banned from buying e-cigarettes and e-liquids, unless the product has been licensed as a stop smoking medicine (no products are to date). It will also be an offence for anyone over 18 to buy e-cigarettes and e-liquids on behalf of a young person – they could receive a fixed penalty notice of £90 and a fine of up to £2,500.

What is an e-cigarette?

Electronic cigarettes or ‘e-cigarettes’ are battery powered devices that are often designed to look and feel like regular cigarettes. They use cartridges filled with a liquid that can contain nicotine, flavourings and other chemicals. A heating device in the e-cigarette converts the liquid into a vapour, which the user inhales.
This campaign is about raising awareness of the change in law.

Support the campaign

If you work in healthcare or have regular contact with young people under the age of 18, your role is vital in helping us spread the word about the change in law.

Print resources


Unhook app

A new mobile app called 'unhook' developed for young people has recently been launched giving young people the facts on the harmful effects of tobacco in a fun way.  'Unhook' provides young people the opportunity to get the facts around shisha and e-cigarettes whilst myth busting in a fun but educational way.  

It can be downloaded from the App Store and the Google Play store.

App Store Badge US UK 135X40 Get it on Google play

Campaign posters


Click on the image above to enlarge

If you need any further information about this campaign then please email: