New breastfeeding app to support Lancashire mums

Thursday, October 14, 2021

New mums and mums to be across Lancashire can now access breastfeeding support via a cutting-edge mobile app.

The premium version of LatchAid is being made available as part of a pilot scheme, which runs until 4 February 2022.

People will have three months of access via a token provided by either their health visitor, their Children and Family Wellbeing service officer, or by their Families and Babies infant feeding breastfeeding peer support worker.

Midwives in the central, north and west areas of Lancashire can also provide access tokens.

LatchAid uses the latest interactive 3D imaging and AI technology to help mums and mothers to be learn vital breastfeeding skills 24 hours a day. It allows users to connect to others for additional support.

The app is currently available on Apple iPhones. Its creators are also in discussions to make the app available to Android users.

County Councillor Michael Green, cabinet member for health and wellbeing at Lancashire County Council, said: "Breastfeeding has significant health benefits for mum and baby.

"Breast milk is perfectly designed for your child and can protect them from infections and diseases. It's also proven to benefit a mother's health and can help to strengthen the bond between them and their child.

"We're keen to do all we can to encourage breastfeeding and this new app is an important part of the support we offer.

"The app makes it easy to use and is interactive. The information is available 24 hours a day, 7 days a week, making it convenient for busy parents.

"We're keen to use digital technology like this to improve people's wellbeing and make Lancashire a healthier county."

Rachael Anderton, public health practitioner, added: "Breastfeeding can be tricky and daunting, especially in the early days. Women may have lots of questions and need advice on anything from feeding positions to expectations.

"The new app makes it easy with a mixture of interactive features, pictures and videos based on computer generated images.

"People can ask the virtual 'bot' about any aspect of breastfeeding 24 hours a day. For more complex issues, the app will connect you to your local breastfeeding support service or health care professional.

"You can also talk to other mums to share ideas and support each other.

"This pilot programme complements the other infant feeding services we currently offer, including our health visitors and peer support services, which we deliver in partnership with Virgin Care and Families and Babies."

For more information, search for LatchAid on the Apple App Store.

Tagged as: Health and Social Care

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