Slow down to 20mph - you could save a life!
Some parts of Lancashire have among the worst accident records in the country for children being injured in residential areas which involve pedestrians and cyclists.
Almost 7 out of 10 of all accidents in Lancashire where people are killed or seriously injured happen in 30mph areas and not in faster roads.
There is a clear link between the speed of traffic and the likelihood of accidents happening in which people are killed or injured. Slowing down results in fewer accidents, and less severe injuries.
It has been shown that you are seven times more likely to survive if you are hit by a car driving at 20mph, than if you are hit at 30mph. If a child suddenly steps in front of you, you are much less likely to seriously injure or kill them if you keep to a 20mph limit.
As well as improving safety, the new 20mph limits in Lancashire aim to improve people's quality of life and make our streets safer places for walking and cycling.
Communities throughout Lancashire say road safety is a top priority, especially in relation to young children. Cars speeding through residential streets is an issue which worries many people, particularly parents and more vulnerable people.
The 20mph limits have been put in place in main residential areas and outside schools and not on major through-routes so traffic can keep moving efficiently.
You'll only spend a small part of your average journey, keeping to the lower limit will only take around one minute longer and that small difference could save someone's life.
20mph areas are being made clear by speed signs on lamp posts.
We have not introduced speed bumps as this would cost five times more per street than sign-only 20mph areas. We also know this is not always a popular option with motorists who don't like speed bumps damaging their cars.
The 20mph speed limits can and will be enforced in the same way that any other speed limit is. We are working closely with the police, and enforcement will take place in the same way it does on any other road. However, as with other roads, the key aim is not to prosecute people but to encourage drivers to keep to the speed limits because they value the reasons for doing so.
If you are a driver you have a responsibility for road safety by driving responsibly so please do your bit and keep to 20mph in the designated areas and encourage others to do the same.
Make it part of your routine and you could help save a life. It will only make your journey about 60 seconds longer which we hope you'll agree is worth it if, together, we can prevent deaths and injuries on our roads.
A recent national survey found that around 74% of people supported the use of 20mph in residential streets. If you would like others to drive carefully outside your own front door, the same has to apply when you're driving past somebody else's house.
There was a time when the "don't drink and drive" and "clunk, click, every trip" seatbelt messages went against what many people thought but there was a compelling reason for promoting them. It's the same with the 20mph programme, where we aim to make slowing down in built up areas the norm for a very important reason.