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Change 4 Life 'Be Food Smart' campaign

Overview

We know that families don’t always know how much sugar, saturated fat and salt is in their food. Which means that millions of kids are eating way too much of it. For example, children in the UK are consuming nearly three times more sugar than the maximum daily recommendation.

That’s why Public Health England have developed the Be Food Smart app – with a simple scan families can see what’s in their food and drinks, along with some handy hints and tips. Plus, there are food detective activities for children and mini missions for the whole family.

Support the campaign

If you are a health professional in Lancashire, please support the campaign by downloading and using the Lancashire resources provided below:

Briefing note

An overview of the campaign for health professionals in Lancashire.

Print Resources

Social media

From Monday 9 January 2017, help us spread the word  on your online channels by sharing our #BeFoodSmart posts. We have also suggested some posts and images below which you can schedule on your own channels.

To download any of the following images to accompany your social media posts, select the image, then right-click and save as.

Facebook post and image

Kids are eating nearly three times more sugar than they should. To see how much sugar, salt and saturated fat is in your food and drinks, download the FREE Be Food Smart app today http://po.st/C4L_Lancashire #BeFoodSmart

Twitter post and image

Find out what’s in your food and drinks with the FREE Be Food Smart app http://po.st/C4L_Lancashire #BeFoodSmart

Use of images: The images in this toolkit must only be used in the promotion of this campaign and must not be used for any other purpose.

Be Food Smart TV advert

Change4Life Be Food Smart by Public Health England

Get the new Be Food Smart app and see how much sugar, saturated fat and salt is really inside your food & drink.

It can be downloaded from the App Store and the Google Play store.

App Store Badge US UK 135X40  Get it on Google Play

Campaign posters

Childhood_Obesity_Campaign_poster

Click on the image above to enlarge

 

Download our campaign poster 
(PDF 1,246 KB)

If you need any further information about this campaign then please email: suzie.evans@lancashire.gov.uk.